B2B Marketing Projects and Launches
Methodical execution of your “bet-the-company” product launch, website redesign, company rebrand, and key campaigns
You have important but complex launches coming soon. You need them done right. The first time. Without the commitment or learning curve of new hires, Equistrat project manages your important marketing projects with defined endpoints. Our process includes collaborating with your team to agree on your SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound) for your project
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Scope: What it is/ what it’s not. What success looks like. Must-haves/Nice-to-haves. How we will judge our progress, KPIs/ OKRs
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Schedule: What can move. What’s non-negotiable.
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Resources: Employees, contractors, agencies, budgets, systems (Monday.com, Asana, ClickUp, Google Sheets, Excel—we’ve used them all and we can learn anything you throw our way!)
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Risks: For each line item, what can go wrong, how to recognize it, back up plans and mitigations
Plan the work. Work the plan.
You’ve heard it before. The difference is Equistrat’s exceptional execution.
From meh to magnificent.
B2B marketing playbooks for new branding, new website, new messaging.
With an outsider’s perspective, we dig deep into the assumptions behind your target audience and the messages that move them. Our goal is your goal—to build your brand and drive your demand.
Before:
Meh messaging.
Bland brand.
Dull demand
After:
Brands that inspire confidence. Messaging that nails your buying teams’ needs. Websites that invite engagement.
After your big launch, you breathe a sigh of relief and we move on.
Long-term benefits. Short-term commitment.
We can help you. Let’s talk.
Whether you need to bring on your first CMO, find an interim CMO, or if you temporarily need help with a big campaign or launch, contact us today.