Fractional CMO · Portfolio work · B2B, Series A to C
Or rebuild it until investors get excited.
Fractional CMO and commercial growth leadership for B2B technology companies, their boards and their investors.
Built and rebuilt marketing for
What that produced
$3M → $20M+
ARR growth during a recent operating transformation
60%
YoY growth sustained for two years
91%
pipeline increase in an enterprise software repositioning
$175M
acquisition supported through market and investor readiness
Usually it is one of a few things. Marketing was never really built, because the product was carrying the company and nobody needed it to be. Or it was built for a company you have since outgrown. Or it is busy, running campaigns and posting content, without being pointed at anything in particular.
The fix is rarely more activity. It is deciding what you are actually selling, who feels the problem sharply enough to pay for it, and why they should believe you over the alternative. Then building the engine that repeats it.
What I do
Senior operating leadership when the company needs direction, accountability and momentum before making the next permanent executive hire.
Focused commercial work across a portfolio, for investors and the leadership teams they back.
For businesses with strong technology but an unclear or underdeveloped path to revenue.
Independent commercial judgment for CEOs, boards and leadership teams navigating growth, positioning, investment decisions or strategic change.
How I work
The goal is not to put a senior executive in the weeds of every channel. It is to apply senior judgment to the decisions that matter, build the operating system around them, and direct the right mix of internal talent, specialist agencies, operators and AI-enabled workflows.
Identify the constraint: market, message, product, buyer, channel, funnel, team or economics.
Prioritize the few choices most likely to create commercial and enterprise value.
Translate strategy into a focused plan and assemble the right resources around the work.
Set the cadence, standards, metrics and decision rules that keep execution connected to the strategy.
Add specialist capacity and automation where they create leverage, not drag.
Selected work
Built the marketing and growth system following the company’s spinout, connecting positioning, product marketing, sales enablement, demand, brand, communications, analyst relations and executive reporting to measurable commercial growth. Turning a technically differentiated platform into a fuller category story and a stronger revenue engine.
$3M → $20M+
ARR growth
60%
YoY growth, two years running
$175M
acquisition supported
Infrastructure software
Repositioned a global infrastructure software company, rebuilt the value proposition and marketing system, and helped establish a new analyst category.
91%
pipeline increase
6×
share of voice
Enterprise AI
Commercialized enterprise AI across fintech, healthcare and customer support, translating emerging technology into credible enterprise value.
100%
YoY ARR growth
Global enterprise technology
Led marketing diligence, growth planning and integration across nine acquisitions, spanning software, services, channels, alliances, OEM, cloud, IoT and global enterprise technology.
9
acquisitions integrated
Currently advising investors on portfolio companies: where the positioning is off, where the pipeline is leaking, and where a different route to market would open things up.
AI
I use AI as part of the operating system for growth, not as a substitute for strategy or judgment.
That means helping you become easier to find, understand and trust across search, answer engines and generative AI. It means structuring content so your buyers can get to the right answers faster, build confidence earlier and enter sales conversations better informed.
I use practical AI workflows to accelerate market mapping, identify and qualify likely prospects, surface buying signals, prioritize accounts and sharpen outreach. Done well, that creates more focus for your sales teams and shortens the path from initial interest to a qualified conversation.
AI increases speed, coverage and pattern recognition. Human judgment still determines which markets matter, which signals are meaningful, how the message should change and where resources should go.
The goal is not more AI. It is better commercial decisions, made faster.
About
I am a CMO and growth executive who gets involved when a technology company has created a valuable product or service but needs to turn it into a much stronger commercial growth engine. I have done that as an operator, through M&A and portfolio work, and increasingly as a strategic advisor.
Companies often need senior commercial judgment before they need, or can justify, another permanent executive. That is the gap Equistrat fills. Depending on the engagement I bring in specialists, operators and agencies assembled around the problem rather than a fixed staffing model.
What has to get clearer before growth can move faster?
Start a conversationFor investors, boards and technology leaders at a growth or commercialization inflection point.